Ok, now that we've made our practice videos, it's time to concentrate on drinks again. We will be using the same techniques we used for our practice videos to shoot our beverage commercials - visual variety, lots of different camera angles, action that makes sense, close ups for details and emotion.
What I'd like you to do today is concentrate on this question:
What makes a successful beverage/drink?
Check out these links first.
Link 1 - Bevnet.com
Link 2 - Best New Product Awards 2012: Food and Beverages
Link 3 - Some of the big-time research going into successful beverages.
Answer the following questions and turn them in before you leave. Thank you!
1 - Click on Link 1, and find the heading titled "Reviews" - Read through them. Summarize 3 reviews. Include the drink's name, and what the review said.
2 - Click on Link 1, and find the heading titled "News" - Read through some of the entries. Find one piece of news that you find interesting, important or informative. Explain why.
3 - Click on Link 2 (You might have to click "continue to your destination" to see the slideshow. Look through the products named the "Best of 2012" - especially the beverages. What are 3 things you notice about the products that were named the best?
4 - Click on Link 3 and read "2012 New Product Development Survey" and click on the six slides near the top. Take your time and read the whole thing.
5 - According to Link 3, what are the top things that customers want out of drinks? Clue: look at the "consumer needs/interests" slide. Why do you think that is?
6 - According to Link 3, what were the most successful flavors in 2012? Any guesses as to why?
7 - After reading the three links, what were some things that surprised you about what makes a successful drink?
8 - What are some lessons you can learn from this this information that might help you make your drink more successful?
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