Hello,
You're going to have a short quiz on Wednesday on two topics:
1) Effective Advertising Techniques and
2) Basic Camera Techniques/Shots
You will be responsible for the following terms:
Advertising Techniques -
Demographic Positioning
Evoke Emotions
Direct Response
Benefit
Personification
Problem Solution
Testimonial
Exaggeration
Dramatic Conflict
Interesting Character
You will be expected to give examples and explain why you might use a certain technique.
Go to http://www.adcracker.com/techniques/Advertising_Techniques.htm for more information.
Also, you will need to know
Basic Camera Techniques/Angles/Shots -
Pan
Tilt
Rule of Thirds
Establishing Shot
Long Shot
Medium Shot (3 types - head to toe, waist up, two-shot)
Close up
Extreme Close up
Over the Shoulder/Point of View
Bird's Eye View
Cutaway
For each of the Camera Shots, please write each one down, define it, and explain why you might use that particular angle. Due at the end of class today. Here are a few resources below. You can also use whatever notes you took yesterday.
http://www.mediacollege.com/video/shots/
http://www.learner.org/interactives/cinema/directing2.html
http://www.mediacollege.com/video/camera/angles/
http://www.wildsound-filmmaking-feedback-events.com/cinematography-shots-and-camera-angles.html
http://www.videomaker.com/article/12981/
Also, here are some of the videomaker instruction videos from yesterday.
shot types
pans and tilts
Rule of Thirds
