Effective Advertising Techniques

Demographic Positioning
Direct Response
Dramatic Conflict
Evoke Emotion
Exaggeration
Informercial - Billy Mays (YouTube, won't open at school)
Interesting Character
Logic/Reasons Why
Personification
Problem/Solution
Symbolism
Testimonial

Storyboard resources

http://jessica-milverton.blogspot.com/2012/10/examples-of-storyboards.html

http://jessica-milverton.blogspot.com/2012/07/script-storyboard-information.html

http://www.claytowne.com/beats-digging-ditches/storyboard-tutorial-how-to-create-storyboards-for-film-video-and-television/

The best beverages - why do they work?

Ok, now that we've made our practice videos, it's time to concentrate on drinks again. We will be using the same techniques we used for our practice videos to shoot our beverage commercials - visual variety, lots of different camera angles, action that makes sense, close ups for details and emotion.

What I'd like you to do today is concentrate on this question:

What makes a successful beverage/drink?

Check out these links first.

Link 1 - Bevnet.com

Link 2 - Best New Product Awards 2012: Food and Beverages

Link 3 - Some of the big-time research going into successful beverages.

Answer the following questions and turn them in before you leave. Thank you!

1 - Click on Link 1, and find the heading titled "Reviews" - Read through them. Summarize 3 reviews. Include the drink's name, and what the review said.

2 - Click on Link 1, and find the heading titled "News" - Read through some of the entries. Find one piece of news that you find interesting, important or informative. Explain why.

3 - Click on Link 2 (You might have to click "continue to your destination" to see the slideshow. Look through the products named the "Best of 2012" - especially the beverages. What are 3 things you notice about the products that were named the best?

4 - Click on Link 3 and read "2012 New Product Development Survey" and click on the six slides near the top. Take your time and read the whole thing.

5 - According to Link 3, what are the top things that customers want out of drinks? Clue: look at the "consumer needs/interests" slide. Why do you think that is?

6 - According to Link 3, what were the most successful flavors in 2012? Any guesses as to why?

7 - After reading the three links, what were some things that surprised you about what makes a successful drink?

8 - What are some lessons you can learn from this this information that might help you make your drink more successful?

College Presentation

College won’t automatically make you smarter, or make you more happy. But why do thousands of people sign up for college every year and pay a lot of money, sometimes $30,000 or $40,000 a year, to learn and study?

Whether or not you have any desire to go to college, it’s at least important to investigate the idea. Study after study links higher average salaries with a college education, whether that’s a 4-year university, a 2-year community or junior college, or a technical school. If you go to college, you will have the opportunity for more training, more job opportunities, and more contacts.

Your assignment is to study a 4-year college and prepare a PowerPoint or Prezi presentation that you will share with the class. In pairs, you will answer the following questions in your presentation. This is due next week (Monday for 3rd period; Tuesday for 6th period).

You must pick a college from the list. No more than 2 groups working on the same college. This is your chance to a) explore a college you are interested in and/or b) take a chance and check out something new.

You can choose your own groups.

1 – What is the name of the college and where is it located?

2 – How big is the school? How many students are there? Men vs. women, number of minorities, etc.

3 – How much does it cost? What is the difference for a state resident, and an out-of-state non-resident?

4 – What are some things the college/university seems to be known for? Also, include here whether it’s a public/private school, or a religious/non-religious school?

5 – What kinds of things can you study here that you probably can’t study at a community college? What are some example areas of study, or majors?

6 – Do most of the students live on campus in dorms, or do they commute/drive onto campus for school, or is there a combination of both? If there are on-campus living options, what are they like?

7 – Where do people on campus go to eat?

8 – What do people on campus do activity-wise, or for fun? (clubs, sports, intramurals, hang-out spots, etc.)

9 – What is the application process like? Look at the copy of the application and include a few details about what they ask for.

10 – What kind of financial aid does the school provide? What is financial aid?

11 – Find and copy at least five pictures of the campus, of the city where the school is located, or anything else related to your college or university.

12 – Was there anything fun or interesting or random that came up during your investigation? Put it here.

13 – In conclusion, why do you think people would choose to attend this college?

Colleges you can choose from:

University of Washington, Seattle –
University of Washington, Tacoma –
University of Washington, Bothell –
Washington State University –
Western Washington University –
Central Washington University –
Eastern Washington University –
Seattle University –
Seattle Pacific University –
Pacific Lutheran University –
University of Puget Sound
Evergreen State College
Bastyr University, Bothell
Northwest University, Kirkland
Gonzaga University

So What Should You Do After High School?

Here are some options.

- Post-secondary education
   - 4-year university/college
   - 2-year community college
   - Technical/trade School
- Public Service
- Military
- Straight to Work

What is the difference between a 4-year university and a 2-year community college?
Here's one chart.
Here's another comparison.

Finally, remember the careers you are investigating. Some of them, like if you want to be a lawyer, will require you to graduate from a 4-year university. Others, like if you want to be a mechanic, will require you to graduate from a technical school.

Exploring South Seattle Community College

This is where many of our students end up going, as far as college.

When they get there, there are two paths you can take.

1) Some people desire Professional and Technical Education. These people are looking for jobs right away, or looking to get trained, or retrained, in something specific.

2) Some people go for Academic and Transfer Degrees. This path is generally for people looking for jobs that need a lot of training, or looking long term, or not sure what they want to do yet. Most of these people want to eventually "transfer" to a 4-year college.

Click here to see some of the classes you can take.

Questions:

What is an Associates Degree?  
What does it mean to “transfer” to a 4-year university?
Pick one subject you’re interested in studying from the “Professional and Technical Education” link.
Which subject did you pick?
Why? What interests you about it?
What are the requirements to complete this subject/graduate with a degree/certificate?
Summarize what you learned about this subject.

Pick one subject you’re interested in studying from the “Academic and Transfer” Degrees link.
Which subject did you pick?
Why? What interests you about it?
What are the requirements to graduate with an associates degree?
Summarize what you learned about this subject.

PSSC

Puget Sound Skills Center
- What is it?
- What kinds of programs does PSSC offer?
- What about my high school credits?
- Class Act restaurant

First read the information in the four links above.

Then, answer the following questions. Support your answers with specific examples from the readings (the 4 links above):
1) After learning more about PSSC, what is your initial impression of it?
2) Are you interested in it, or not? Why?
3) If you had to go, talk about 3 programs you might sign up for and why?
4) Do any of the PSSC offerings connect to the two careers you are interested in (that you studied yesterday)? How?
5) What do you think spending half a day (or more) at PSSC would be like? Why do you say that?
6) Who would you recommend PSSC to? Why?
7) What are the "pros and cons" (advantages and disadvantages) to spending a half day at PSSC, versus spending the same time at a traditional high school?

When you finish, you can also complete the "What do you want to be" assignment from yesterday.

What do you want to be?/Informational Texts about career pathways

Go here first.

You will pick two jobs today to investigate. My hope is that this kind of reading will relate more to what you are interested in.

Look around the page, and look at different careers. Pick 2 you want to look into further.

For each job, you will answer the following questions.

1. Pick a job and write it down.

2. Skim the summary, and write down a couple things you notice. 

3. What does "median pay” mean, and what is the median pay for this job?

4. Click the “What they do” tab.

5. Summarize what it says.

6. Click the “How to Become One” tab.

7. Summarize what it says.

8. What does “Job Outlook” mean?

9. Summarize the job outlook for this profession.

10. Anything else of interest? Write it down.