The Power of Leads

(before computers, they were called "ledes")

Read this first:

http://www.poynter.org/column.asp?id=52&aid=35609

Read this for examples of good leads:

http://www.poynter.org/column.asp?id=52&aid=35612

One more source:

http://www.poynter.org/resource/35609/PowerofLeads.pdf