Think of the beverages you like to drink. Milk, juice, soda, energy boosters.
Now think of how you can create your own imprint on those drinks.
You are an ambitious business person determined to make it big.
Your goal is to create the next big drink product.
It's going to be exciting, it's going to be creative and it's going to change the world.
First you must have a plan. You will present your plan to the rest of class.
Be imaginative. Be appropriate for school - no swearing, no alcohol, no drugs, no sex.
Be creative. As a class, we will choose five or six ideas that we want to work on further.
Then, we will study advertising and marketing techniques and
in groups of 3, shoot a 30-second commercial selling your product.
You will turn in and present the following information a few days after the break.
So get started on it now!
Please be detailed.
- Name of product
- About a 1/2 page concept that includes an introduction and the following information:
- What category is it (juice, health drink, coffee, bottled water, soda, energy, etc.)
- Detailed description of what it looks like (is it a can, a bottle, a pouch, something else, etc).
- What separates your product from other products in the same category?
- What is the basic reason you created this product?
Some examples:
- My drink is for aggressive people who are looking for a big-time energy boost.
- My drink is for kids and it's fruity, colorful, not-too-sweet and 100% natural.
- My drink is for people who lift, want big muscles and need a workout supplement.
- Target audience - are you trying to reach kids, old people, men/women, athletes, etc.?
- What is your hook or slogan? For example:
- Sprite is "Obey your thirst"
- Snapple is "Made from the best stuff on earth"
- Gatorade is "Is it in you?"
- The Beast is "Next time you feel weak, unleash the beast"
- MuscleCana is "You drink, we lift"
- A logo or actual can/bottle design on Photoshop.
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